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Thursday, January 6, 2011

Larry, Moe and Curley, Investment Brokers

Larry, Moe and Curley were sitting in their 
favorite restaurant just off Wall Street having 
their usual 3 martini lunch and were discussing 
the day's events and their client portfolios.

Larry:"I had 12 calls this morning 
from customers wanting to know why the 
market was going down".

Moe: What did you tell them?"

Curley: "Yeah, what", taking another 
gulp of his libation.

Larry: "You know, the usual. This is 
a normal correction and not to worry. I am 
watching your account. The market always 
comes back."

Moe: "That's the same BS I tell them."

Curley: " I have more than 300 accounts 
and I can't watch them except my 5 big 
traders. Who cares about the others anyway? 
My company won't let me tell them to sell when 
their stock starts down and they believe the old 
saw about 'hang in there for the long haul'. I 
blew out of all my stocks last week. Thank 
goodness. The market has dropped 300 points 
since then.

Moe: "It would be better for the customers 
if our company would let us tell them to use 
stop loss orders."

Larry and Moe, shouting in a single 
voice: "Don't say that or we'll get fired". They 
both bonk him on the head spilling his drink. 
"Nyuk. Nyuk."

Yes, it may sound funny, but there is 
more truth than fiction in that imaginary 
conversation.

Why don't brokerage companies tell 
their customers to sell when the market is 
declining?

There are two reasons. First any large 
brokerage does not want to get on the bad side 
of a company. That company might have a public 
offering later on and they will definitely not 
be asked to sell any of the stock or bonds. This 
is where the big money is on Wall Street. 
The second reason is they don't want the 
customer to have cash in his account. He might 
take it out. Brokers make money even if you do 
not trade. It is not much, but it does keep the 
pilot light lit.

Brokers also discourage customer stop loss 
orders because it is more paper work for them 
and then they do have to watch your account. 
Unless your account is high 6-figure or 7-figure 
you are not on the radar screen. Mr. Broker (an 
appropriate name for what he does with your 
money) has an average of 300 accounts and many 
have 600 or 700. As new guys come into their 
office they give them the little accounts.

When a broker passes his securities license 
he is given two manuals. One is SEC regulations 
that must be followed and the second is how to 
open accounts. There is no third manual on how 
to protect customers' money or trade. Brokerage 
companies want their salesmen to follow the 
company line and push certain products. There is 
no thought of customer protection.

If your broker is Larry, Moe or Curley it is 
time to find a new one.

Al Thomas' book, "If It Doesn't Go Up, Don't Buy It!" has helped thousands of people make money and keep their profits with his simple 2-step method. Read the first chapter at http://www.mutualfundmagic.com and discover why he's the man that Wall Street does not want you to know.

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